Cookie Policy

Last updated 7 June 2026

At M/S Grid Velocity, we believe in being transparent about how we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences when visiting www.gridvelocity.com.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, improve user experience, and provide insight into how visitors use the site.

Cookies may be classified as:

  • Essential cookies — required for basic website functionality
  • Performance / analytics cookies — help us understand how visitors use our website
  • Functionality cookies — remember preferences and improve user experience
  • Targeting / advertising cookies — support advertising, retargeting, and campaign measurement

How We Use Cookies

We use cookies and similar technologies to:

  • Ensure our website functions as expected
  • Improve website speed, performance, and usability
  • Understand how visitors navigate our website
  • Analyse traffic, engagement, and website performance
  • Support marketing activity and measure campaign effectiveness
  • Remember cookie preferences where a consent tool is enabled

Some cookies may be set by third-party services used on our website.

Cookie Consent and Control

When you visit our website, you may be presented with a cookie banner or consent tool where applicable. This may allow you to accept all cookies, reject non-essential cookies, or customise your cookie preferences.

You can also manage or withdraw cookie consent through your browser settings or through the cookie preference tool on our website, where available.

Cookies We May Use

Below is a general breakdown of the types of cookies that may be used on www.gridvelocity.com, depending on the tools enabled at the time.

Essential Cookies

Essential cookies are required for the basic operation, security, and functionality of the website. These cookies do not usually store personally identifiable information.

Cookie / ToolPurposeDuration
Cookie consent cookies Store your cookie preferences Up to 12 months
Cloudflare / security cookies Support website security, bot protection, and performance Session to 12 months
Website session cookies Maintain basic website functionality Session

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website, including traffic sources, pages visited, session duration, and general usage patterns.

Cookie / ToolPurposeDuration
Google Analytics 4 (_ga, _ga_*) Measures website traffic, user behaviour, sessions, and page views Up to 13 months
Google Tag Manager Helps manage analytics and marketing tags Varies
Microsoft Clarity / Hotjar Provides website behaviour insights such as heatmaps and session recordings, where enabled Session to 12 months

Advertising and Targeting Cookies

Advertising cookies may be used to deliver relevant ads, measure campaign performance, and support remarketing across advertising platforms.

Cookie / ToolPurposeDuration
Google Ads / DoubleClick Advertising, remarketing, and campaign measurement Varies
Meta Pixel Advertising and retargeting on Facebook and Instagram Varies
LinkedIn Insight Tag Advertising, analytics, and retargeting on LinkedIn Varies

Functional and Third-Party Cookies

Functional cookies help improve your experience or support embedded third-party content.

Cookie / ToolPurposeDuration
YouTube Embedded video playback and interaction tracking Varies
Vimeo Embedded video playback and interaction tracking Varies
CRM / email tools Manage enquiries, subscriptions, or communications where enabled Varies

Third-Party Cookies

Some cookies may be placed by third-party platforms integrated into our website, such as analytics providers, advertising networks, video platforms, CRM tools, or embedded content providers.

These third parties may collect information about your interaction with our website in accordance with their own privacy and cookie policies.

Managing Cookies in Your Browser

Most browsers allow you to manage cookie settings. You can usually delete cookies already stored on your device, block future cookies, set alerts before cookies are stored, or disable third-party cookies.

Please note that blocking certain cookies may affect website functionality or user experience.

Browser cookie settings can usually be managed here:

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our website, technology, cookies, or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about our use of cookies, please contact:

M/S Grid Velocity
Offices in Pakistan and the Middle East
Website: www.gridvelocity.com
Email: [email protected]