Branding
Tell Your Brand's Story In Colour.
We turn ideas into visual identities that leave a lasting impression: colourful, characterful, and built to last longer than a trend cycle.
Brand Identity Studio
Branding With
Character.
A brand isn't a logo. It's a world: colours, shapes, words and feeling working together to say something true about who you are. We build those worlds with obsessive attention to craft: designers, storytellers and artists who believe every mark, every shade and every decision should earn its place.
The result isn't just a brand that looks good on launch day. It's one that holds up across every surface, every campaign, every size, because it was built with conviction from the start.
How We Do It
· Our Process
For a complete brand build, here's how we work. Already have a brand? We meet you where you are.
Brand Workshop
We dig into who you are and where you're going. Strategic conversations that surface your positioning, audience and ambition. The foundation everything is built on.
Visual Direction
Mood boards and visual direction that nail your aesthetic (colours, type, tone) before a single pixel of logo gets drawn. You choose the path; we execute it to the hilt.
Logo & System
The logo is the keystone. We obsess over its shape, weight and movement until it carries your brand at any size, anywhere it lives.
Build & Handover
Logo System packaged in every format, Brand Playbook assembled, Launch Kit production-ready. Everything handed over clean, organised and ready to deploy on day one.
Brand Workshop
Strategic conversations that surface your positioning, audience and ambition.
Visual Direction
Mood boards that nail your aesthetic (colours, type, tone) before a single pixel of logo gets drawn.
Logo & System
We obsess until your logo carries your brand at any size, anywhere it lives.
Build & Handover
Everything packaged clean and production-ready: Logo System, Brand Playbook, Launch Kit, handed over on day one.
What you get.
• What We Deliver
Every engagement is different. Here's what's in our toolkit. You get what your project actually needs.
Logo System
Not just a logo: the full family. Primary mark, secondary lockup, icon, reversed variants, every format for every surface. Print, digital, social, signage: wherever your brand needs to live.
Brand Playbook
One definitive document your whole team works from. Colour system with print and digital codes, type hierarchy, photography direction, illustration style, voice rules and do/don't examples. No ambiguity, no guesswork.
Launch Kit
Everything needed to go live on day one: social templates, presentation decks, email headers, print-ready files. Not abstract guidelines: production-ready assets you can use immediately.
The Grid Velocity team did a fantastic job developing a logo set and brand guide for our new business. Great communication, high-quality work, and on-time delivery — they ensured our feedback was fully incorporated and went above and beyond to make sure we were completely satisfied. 10/10 service and experience.
David Crunkleton
Founder & Client
Let's start something
new together.
Two ways to work with us. No compromises.
Custom Package
Fixed price.
Defined scope.
Defined scope.
Scoped precisely. Executed completely. One brand engagement, built to last.
Subscription
As-you-go.
On your terms.
On your terms.
Flexible by nature. Scale up, slow down, or pivot: we move with you.
Questions, Answered
The things clients usually ask about branding.
Can you create a brand identity from scratch?
Yes. We can help with logo design, visual identity, typography, colours, applications, guidelines and launch assets.
Can you refresh an existing brand instead of starting over?
Yes. Not every brand needs to be rebuilt from zero. Sometimes the smarter move is to sharpen what already exists and make it more consistent, ownable and scalable.
What do we get in a branding project?
Depending on scope, deliverables can include a logo system, visual identity, brand book, colour and typography system, packaging direction, social templates, marketing material and brand applications.
Do you only design logos?
We can, but a logo on its own is rarely enough. We usually recommend building at least a basic identity system so the brand works properly across digital, print, packaging and content.
How many logo options do you provide?
This depends on the scope, but we usually explore focused creative directions rather than flooding you with random options. The goal is to get to the right answer, not just more answers.