Halal Boys was launching a fast-food concept for the South Asian diaspora in the US and UK — a market that's hungry for food that feels familiar and a brand that doesn't look like an afterthought. The brief: build something international enough to sit next to Shake Shack, authentic enough to mean something.
We leaned into bold, high-contrast monochrome anchored by a single warm accent — a visual language that reads as confident and modern without losing cultural specificity. The identity works across every surface: wrappers, signage, social content, store environments. The packaging doubles as marketing material every time someone carries it out the door.
The brand is confident without being loud. It speaks directly to the audience they're trying to reach, and it's built from day one to support franchise expansion.
The brand speaks to exactly who we're trying to reach. It's confident without being loud — and it's already attracting the franchise partners we wanted.
Two ways to work with us. No compromises.
One engagement, scoped precisely and executed completely.
Flexible by nature. Scale up, slow down: we move with you.