Kati Baba's brand needed to capture the essence of traditional street food with a modern twist — vibrant, appetising, and rooted in culture. The brief was to use bold colours and quality imagery to communicate freshness and flavour across every touchpoint.
The challenge was creating a cohesive identity that stood out in a busy market while staying true to cultural roots. The brand had to feel authentic and exciting simultaneously — hard to pull off without sliding into either generic fast-food territory or overly precious "artisan" aesthetics.
We developed a dynamic visual language built on bold colours, playful typography, and high-quality food photography, paired with culturally resonant illustrations that conveyed both authenticity and energy. The result is a brand that feels genuinely local and genuinely exciting — ready for menus, packaging, and social media equally.
Two ways to work with us. No compromises.
One engagement, scoped precisely and executed completely.
Flexible by nature. Scale up, slow down: we move with you.