Practical guidance on commercials, content and websites, from the people producing them.
A TV commercial can cost $500. It can also cost $500,000. Both can be completely reasonable.
A quote you can actually compare lists scope, not just a number.
Where generative tools genuinely save time, and where they quietly cost it.
Most of the decision is made in how a company responds to your brief, not in their showreel.
The build is rarely the expensive part. Deciding what goes on it is.
The right answer depends on who maintains the site, not on which platform is better.
Six to ten weeks is normal. The shoot is two days of it.
Volume is the wrong thing to buy. Consistency is what you are paying for.
The last meeting where changes are cheap.
A good brief is short, specific about constraints, and open about what you do not know.
A proposal you can compare shows the sitemap, not just the total.
The difference between eight assets and thirty is planned before the camera arrives.
The gap between the two has narrowed. What you need depends on where the idea comes from.
One shoot, one idea, and every asset the campaign needs to run.
Vertical is a framing decision, not a crop you apply afterwards.