Ministry of Burgers
Services
Design
Industry
Food & Beverage
Client
Ministry of Burgers
Year
2024
Ministry of Burgers is a fast-growing local burger chain that’s passionate about doing one thing really well — serving handcrafted, premium burgers with bold flavour. They approached Grid Velocity to redefine their brand presence and visual identity to match the quality of their food and growing footprint.
Challenge
The brand had great recall but lacked a cohesive visual language. Its identity didn’t reflect the bold, flavorful personality behind the product or scale consistently across packaging, stores, and digital.
What we did
We developed a fresh, unified visual identity system — bold typography, energetic colours, and handcrafted design cues that mirror the brand’s personality. We built a complete guideline covering packaging, signage, and digital assets, giving Ministry of Burgers a look as bold as its burgers.
Recognition
Credits
creative
Usman Abbasi
Design
Usman Abbasi
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