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Branding

Ministry of Burgers

ClientMinistry of Burgers
Year2024
IndustryFood & Beverage
ServicesBrand Identity, Typography System, Packaging Design, Signage, Digital Assets
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The Brief.

Ministry of Burgers is a fast-growing local chain passionate about doing one thing really well — serving handcrafted, premium burgers with bold flavour. They approached us to redefine their brand presence and visual identity to match the quality of their food and their growing footprint.

The brand had strong recall but lacked a cohesive visual language. The existing identity didn't reflect the bold, flavourful personality behind the product and couldn't scale consistently across packaging, store environments, and digital channels.

We developed a fresh, unified visual identity system — bold typography, energetic colours, and handcrafted design cues that mirror the brand's personality. That translated into a complete guidelines package covering packaging, signage, and digital assets, giving the team a clear system to roll out consistently as the brand grows.

Brand Identity Typography System Packaging Design Signage Digital Assets

The Team.

Account Management
Usman Abbasi
Design
Usman Abbasi
Next Project
Ibento Bureau

Let's start something
new together.

Two ways to work with us. No compromises.

Custom Package
Fixed price.
Defined scope.

One engagement, scoped precisely and executed completely.

Subscription
As-you-go.
On your terms.

Flexible by nature. Scale up, slow down: we move with you.