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Nestlé Bunyad Iron+

ClientNestlé Pakistan
Year2025
IndustryFood & Beverage
ServicesTVC Production, Direction, Colour Grading, Sound Design

The Brief.

Our very first TVC for Nestlé Bunyad — built around culturally familiar children's characters brought back to life with a simple, uplifting message for kids. The brief was clear: make nutrition feel like a story, not a lecture.

The challenge was tone. This needed to land with mothers making daily decisions for their families, in cities and towns across Pakistan — warm and credible, without crossing into saccharine. Getting that balance right on a broadcast-quality production is harder than it sounds.

We produced, directed, and delivered the full TVC in-house — playful, warm, and built for broadcast and digital distribution. Colour grading and sound design were handled end-to-end by our team, giving us complete control over the final look and feel from concept through to master.

TVC Production Direction Colour Grading Sound Design
Main TVC
Nestlé Bunyad campaign snapshot

The Team.

Production
Grid Velocity
Agency
RED Publicis
Director
Murtaza Chaudhry
DOP
Mansoor Ahmed Khan
Art Director
Noor Turk
Wardrobe
Tania Manzar
Post Team
Mariam Sarwar, The Post Gang
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